Alethea Magazine

HOW MAJESTIC by Swatch - a tribute to the QUEEN on the occasion of the Platinum Jubilee

Fashion & Jewelry, 6. February 2022

HOW MAJESTIC by Swatch

A tribute to the QUEEN on the occasion of the Platinum Jubilee

HOW MAJESTIC by Swatch - a tribute to the QUEEN on the occasion of the Platinum Jubilee

©Swatch

6. February 2022

A watch tribute to the QUEEN, icon of dignity, grace, elegance and fashion

Planning for the 70th anniversary of Elizabeth II's accession to the throne is in full speed. The Queen ascended the British throne on February 6, 1952. The central celebrations will take place at the beginning of June. Swatch is celebrating the QUEEN with the Gent model: HOW MAJESTIC is a gracious tribute to Her Majesty's sense of style and presence.

Using the calendar wheel, the QUEEN's outfit can be color changed 6 times. 70 gold dots on the dial represent the Queen's 70th anniversary on the throne. The case and silicone strap are in matte white with anodamazing effect.

The packaging is illustrated by a soldier from the Grenadier Guards, which are one of the British monarch's personal regiments. Inside is a small silver crown to put on.

Cost: Euro 95.00

Why the editors love this watch:

The QUEEN is an icon, of dignity, grace and elegance. She is not only the Queen of England but is a constant in people's lives who has always handled all scandals and losses with dignity.

Swatch has dedicated a very affectionate illustration to her, showing quite precisely her favorite accessories such as the Launer handbag, gloves, pearl necklace and diamond brooch. Accompanied by a corgie, of course.

Swatch stands for "Second watch" and offers a short term and important statement for changing occasions in this case the once in a lifetime occasion of the Platinum Jubilee of the QUEEN.

The HOW MAJESTIC by Swatch is now available in stores or online at

www.swatch.com