Dusseldorf, 4 September 2023
Coffee house chain EL&N London opens Germany's first café in Düsseldorf. A dream in pink. But the decoration is only part of it. EL&N stands for "Eat, Live and Nourish".
Behind EL&N is "Girl Boss" Alexandra Miller.
At the first foray into Düsseldorf. An EL&N team at the Fashiondays festival in July in the Rheinterrassen.©EL&N
Düsseldorf, 4 September 2023: The wait is over. On 14.09.2023, the iconic London cafe chain EL&N Café will open its first German branch in Düsseldorf in Schadowstrasse. The shop, which covers an area of around 245 square metres on the ground floor of the new building, is to become a sought-after meeting place; the intention is to create a "most Instagrammable" place. But the decoration is only one part. EL&N stands for "Eat, Live and Nourish" and wants to prove itself in culinary terms. The menu includes classic coffee, tea and iced tea drinks, as well as various "Instagrammable lattes" and mocktails. There are decorated cakes and pies, but also like healthy bowls, sandwiches and wraps.
What's behind it
Behind EL&N is "Girl Boss" Alexandra Miller. Since opening her first Élan Café in London's prime Park Lane location in July 2017, her café was soon dubbed the most Instagram-worthy café in London. This was followed by a café on Brompton Road, a stone's throw from Harrods and Harvey Nichols. Carnaby Street and Selfridges on Oxford Street followed. Soon international celebrities were posting their visits to Élan Café. After that, nothing stood in the way of success. Rapid expansion followed. Today there are branches in Edinburgh, Paris, Milan, Dubai, Jeddah, Riyadh, Doha and Kuwait.
All in pink in future in Düsseldorf's Schadowstrasse ©EL&N
A dream in pink
The cafes are an ode to pink and decorated with lots of flowers. The concept of EL&N seems to be to combine healthy recipes with style and fashion. The drinks and food are said to be very Instagram-based, but everything is supposed to be healthy. In fact, while the design is entirely made of pink dreams, it looks extremely elegant and amiable. Especially the floral decorations radiate warmth and also cosiness. Especially in our time of street style or minimalism, this is a nice contrast.
You can also buy cakes at EL&N, like a strawberry sponge cake for 45 pounds. Let's see what they say about this in Düsseldorf, since Cafe Heinemann also has high standards. EL&N also sells coffee beans, tea, chocolates and gift ideas such as mugs to go, all packaged in beautiful pink.
What is known about the entrepreneur?
Alex Miller was born in the USA, and eventually settled in London. She is said to have had a career in the fashion industry. Her interest in healthy living is said to have inspired her to start her first cafe with friends. In the few interviews, the founder refers to God as guiding her in her decisions.
In any case, the EL&N is a real enrichment, bringing a never-before-seen style and ambition to Düsseldorf.
Where to find?
EL&N London in Schadowstrasse 78, Düsseldorf
©EL&N
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