Launch Prada Paradoxe Intense at the Rheinturm in Düsseldorf
A tower in Prada pink and many stars
By Lizzie Fedi, Editor-in-Chief A Düsseldorf Channel
Max Haushofer, Ruby O.Fee, Katarzyna Rak (Brand Director Couture Brands) ©Prada Presse
The Rheinturm in Prada pink on 11 October ©Prada Presse
Fashion, 13 October 2023: On 11 October, Prada Beauty invited guests to the Rheinturm for the one-year anniversary of its Prada perfume Paradoxe and the simultaneous launch of Prada Paradoxe Intense. Beauty group L'Oreal became a licensee of Prada in 2019 after parting ways with Puig. The world's largest cosmetics group also manages Switzerland and Austria from their Germany headquarters at Kennedydamm. Düsseldorf.
The Prada elegance
The Rhine Tower and the Qomo restaurant were redesigned for this special evening in the Prada colours Prada green and powder pink. Even the outside of the tower was dressed in pink and a long pink carpet lay on the steps, in front of which a motorcade of Prada chauffeurs waited for the guests.
A tower in pink
The Rhine Tower is indeed a spectacular location. The restaurant rotates along the windows so that visitors can enjoy the entire panorama during their meal. At a dizzying height, the guests could then experience Prada's announced lightshow, for which hundreds of drones drew a light picture above the Rhine. When Prada does a lightshow, word naturally gets around on social media, so there were also a lot of young people camped out in front of the Rhine Tower waiting for the spectacle.
The Rheinturm in Prada pink on 11 October ©Prada Presse
Left: Ruby O.Fee Right: Elevatorboys Tim Schaecker, Luis Freitag, Jacob Rott
©Prada Presse
A big star line-up
Paradoxe Intense is a floral amber perfume and the Intense version is supposed to enhance some of the fragrances. The testimonial chosen was none other than actress Emma Watson. Although she did not attend, numerous celebrities did, such as actors Ruby O. Fee, Gina Stiebitz and Jannik Schümann, models and influencers Lorena Rae and Leonie Hanne, Jacob Rott, Tim Schaeker, Luis Freitag.
The social media stars "Elevator Boys" also appeared, as well as Aleandra Frerk, presenter Rabea Schif and many more.
Isabel Neudeck, Managing Director L'Oréal LUXE Austria, Germany and Switzerland (DACH) explained: " We are very happy that we were able to welcome so many top-class guests to this extraordinary event in Düsseldorf's Rheinturm - an evening that reflected elegance, innovation and impulsive creativity in a special way, which is also what PRADA PARADOXE stands for. Düsseldorf, as the headquarters of L'Oréal DACH and a driving force for fashion and luxury in Germany, was the perfect place to celebrate this special event for PRADA PARADOXE."
However, 11 October was also an evening when many of the guests were thinking about world events and as part of their social media updates about the event, some of the celebrities sent supportive thoughts to Israel/Gaza.
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By Lizzie Fedi
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11 October 2023, Launch Prada Paradox Intense, Rheinturm Düsseldorf
Anastasia Borissova ©Prada Presse
Soulin Omar ©Prada Presse
Jannik Schümann, Leonie Hanne ©Prada Presse
Left: Carolin Niemczyk Right: Larissa Kiassumbua ©Prada Presse
Left: Rabea Schif Right: Max Haushofer, Digital & Communication Manager Oréal DACH, Leonie Hanne, Achim Spannagel (General Manager Designer Brands DACH, Aisha Washington, Oréal DACH, Katarzyna Rak, Brand Director Couture Brands DACH ©Prada Presse
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