Alethea Magazine

Maison-Valentinos-plan-for-the-re-greening-of-Piazza-di-Spagna-Rome-Nov22

Fashion, 28 November 2022

Maison Valentino's plan to re-green Piazza di Spagna, Rome.

This small gesture shows the luxury brand's great connection to its roots. Just this summer, the Spanish Steps hosted the monumental Valentino AW The Beginning show and the historic splendour of this place radiated all over the world.

Valentino Giving Back Ceremony on 25 November in Rome, Piazza di Spagna - Courtesy of Valentino

Düsseldorf, 28 November 2022: Maison Valentino continues its honourable relationship with Rome with an initiative aimed at strengthening its roots in the Roman capital, both symbolically and physically.

Valentino Giving Back Ceremony

Jacopo Venturini, CEO of Valentino, Pierpaolo Piccioli, Creative Director of Valentino, Alessandro Onorato, Councillor for Major Events, Sport, Tourism and Fashion of the City of Rome, and Francesco Ferrini, Professor of Arboriculture at the University of Florence, planted two palm trees in Piazza di Spagna on 25 November. Two of the existing palms were infested with the red weevil and therefore had to be replaced.

Piazza di Spagna

Piazza di Spagna, one of Rome's landmarks, is a significant and obligatory place for Valentino. Not only is there a Valentino boutique, just minutes away from the Valentino headquarters in Palazzo Mignanelli. Piazza di Spagna is one of Rome's landmarks, and Valentino is one of Rome's most important ambassadors to the world. It was only in July that Pierpaolo Piccoli had his The Beginning Haute Couture FW 22 23 collection held on the Spanish Steps, which made people emotional even beyond the world of fashion.

Stud

There are few luxury brands where the ties to the homeland are still so closely anchored in the codes of fashion. Symbols of Rome's beauty are always found in the collections, such as the Stud symbol, which adorns some of the new handbag models in oversized form.

Alessandro Onorato, Councillor for Major Events, Sport, Tourism and Fashion - Rome Capital said that Valentino is a perfect global ambassador for Rome and the action is for attention, care and love for the city. The monumental fashion show in Piazza di Spagna, he said, gave Rome back the role it deserves in the world of international fashion.

For Jacopo Venturini - CEO Valentino, Rome plays a fundamental role for the house and its history and it is of utmost importance to keep the cultural and ethical dialogue with the city and its community alive through every single action, however small.

Fashion, 28. November 2022

Maison Valentino plant, die Piazza di Spagna in Rom zu begrünen. Diese kleine Geste zeigt die große Verbundenheit der Luxusmarke mit ihren Wurzeln. Erst diesen Sommer war die Spanische Treppe Schauplatz der monumentalen Show The Beginning und der historische Glanz dieses Platzes ging um die Welt.

Düsseldorf, 28. November 2022: Maison Valentino setzt seine ehrenvolle Beziehung zu Rom mit einer Initiative fort, die darauf abzielt, ihre Wurzeln in der römischen Hauptstadt zu stärken, sowohl symbolisch als auch physisch.

Valentino Giving Back Ceremony

Jacopo Venturini, CEO von Valentino, Pierpaolo Piccioli, Creative Director von Valentino, Alessandro Onorato, Stadtrat für Großveranstaltungen, Sport, Tourismus und Mode der Stadt Rom, und Francesco Ferrini, Professor für Baumzucht an der Universität Florenz, pflanzten am 25. November zwei Palmen auf der Piazza di Spagna. Zwei der vorhandenen Palmen waren vom Roten Rüsselkäfer befallen und mussten daher ersetzt werden. Die Piazza di Spagna, eines der Wahrzeichen Roms, ist ein wichtiger und verpflichtender Ort für Valentino. Hier befindet sich nicht nur eine Valentino-Boutique, nur wenige Minuten vom Valentino-Hauptsitz im Palazzo Mignanelli entfernt. Die Piazza di Spagna ist eines der Wahrzeichen Roms, und Valentino ist einer der wichtigsten Botschafter Roms in der Welt. Erst im Juli hatte Pierpaolo Piccoli seine The Beginning Haute Couture FW 22 23-Kollektion auf der Spanischen Treppe präsentiert, die auch außerhalb der Modewelt für Emotionen sorgte.

Stud

Es gibt nur wenige Luxusmarken, bei denen die Verbundenheit mit dem Heimatland noch so stark in den Codes der Mode verankert ist. Symbole der Schönheit Roms finden sich immer wieder in den Kollektionen, wie zum Beispiel das Stud-Symbol, das einige der neuen Handtaschenmodelle in überdimensionaler Form ziert. Alessandro Onorato, Stadtrat für Großveranstaltungen, Sport, Tourismus und Mode - Rom Capital, sagte, dass Valentino ein perfekter globaler Botschafter für Rom ist und die Aktion für Aufmerksamkeit, Sorgfalt und Liebe für die Stadt steht. Die monumentale Modenschau auf der Piazza di Spagna habe Rom die Rolle zurückgegeben, die es in der internationalen Modewelt verdiene.

Für Jacopo Venturini - CEO Valentino - spielt Rom eine fundamentale Rolle für das Haus und seine Geschichte und es ist von größter Bedeutung, den kulturellen und ethischen Dialog mit der Stadt und ihrer Gemeinschaft durch jede noch so kleine Aktion lebendig zu halten.

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More about Valentino

10 July 2022 Fashion / Art

Maison Valentino The Beginning Haute Couture FW 22 23 - 8 July 2022 Spanish Steps in Rome. "Beauty comes from harmony" says Pierpaolo Piccioli, referring also to the harmony of society.

The concept: Pierpaolo Piccioli wants to bring the people and ideas that were once on the margins into focus, to make them protagonists.

An idea that expands the spectrum of beauty.

Maison Valentino The Beginning Haute Couture FW 22 23 - 8 July 2022 Spanish Steps in Rome ©Courtesy of Valentino

More about this brand

Courtesy of Valentino

Fashion, October 3 2022 Full report

#UnboxingValentino - Full report. Pierpaolo Piccioli invited to the Carreau du Temple in Le Marais for the presentation of #UnboxingValentino, S/S23. The chief designer presented his new fashion, which shows the disillusionment and uncertainty of the times in which the young generation is growing up. His explanation of Unboxing, actually a term from net culture: "Unboxing an image means unboxing an idea. Get rid of the structure and you will see whats's inside".

Valentino Pink PP Seoul Wave Event Courtesy of Valentino
Lifestyle Calendar / Fashion, 22nd September 2022

Valentino head designer Pierpaolo Piccioli is planning the worldwide staging of his Valentino Pink PP. Fashion and art fans can look forward to digital art projects & party series in the hottest clubs worldwide. Pierpaolo Piccioli calls his plan, the global Pink PP explosion! Alethea will be reporting from the dates:

Courtesy of Valentino

Fashion, 26 October 2022

New Valentino book Rosso by Assouline. Every wardrobe should have a red dress and if it does, this dress should be by Valentino. Alethea Magazine features new images from Rosso about the most passionate, seductive, powerful and culturally symbolic colour in the fashion world.

Courtesy of Valentino

Fashion / Design, October 2022

Valentino's gifts PP Pink collection - a movement that connects people beyond fashion. Those who don't want to dress in pink now have the opportunity to own a part of this unique colour with the Home and Lifestyle Collection. The objects were developed together with the Danish design brand Copenhagen Design ApS.

More news from art, culture, lifestyle, fashion

Der Moment

The Visit of Trash People Circular Valley Forum Ansgar Van Treeck

Art Calendar / Environment / Business, 19 November 2022

HA Schult's Trash People at the Circular Valley Forum in Wuppertal on 18 November 2022."Check the thing you want to throw away and don't give it away. It is the mirror of yourself. Don't betray your soul." 600 decision-makers from business and politics came together, including environmental activists from the early days such as HA Schult and former Federal Environment Minister Klaus Töpfer, described by the Forum as the "father of the circular economy". The participants were surprised by the Trash People, many of whom had never seen the artworks up close before. But the performance also shows what role artists play. They are not among the decision-makers, but art has the power to unite and emotionalise people, as it did on this evening.

©Anna Weyant Courtesy of Gagosian

Art Calendar, 18 November 2022

New York sensation Anna Weyant shows her debut "Baby, It Ain't Over Till It's Over" with new paintings and drawings at Gagosian since 3 November. Art critics have described her story as a modern art fairy tale. Anna Weyant has been called a "millennial Botticelli" by the South China Morning Post. Her works have a beauty, aesthetic and maturity rarely seen in artists so young.

January photo Lavazza 2023, "Yes, we`re Open" Calendar ©Alex Prager Courtesy of Lavazza

Lifestyle / Fashion Calendar, 28 November 2022

Lavazza 2023 artistic masterpiece calendar "Yes, we`re Open" by Alex Prager.

One of the favourite projects of big brands is to make calendars to combine with art and creativity. How can you possibly create something new? The Italian coffee manufacturer Lavazza has succeeded with its work "Yes, we`re Open", which stages the café bar, described by Lavazza as a "parallel universe café bar". Lavazza chose US photographer Alex Prager for the assignment. Her lush figures, staged in Technic Colours, are artificial and real at the same time, experiencing the problems of today. Alex Prager herself describes them as a "contemporary scream".

Monet at Art Cologne 2022 ©Rose Fedi

Art Calendar, 20 November 2022 by Rose Fedi

Art Cologne 2022. The results. The art market works. Figures reported. Art Cologne came to an end today. Now taking place in autumn, Art Cologne was well prepared, with a new hall layout, wide plazas, floor strips and security. Around 43,000 people visited the fair to see the curated range of contemporary works, classical modernism and post-war German art. It was questionable how the results would turn out, given the energy crisis and the Ukraine war: Read on if you're interested in numbers:

‘Andy Loves Edie.’” Steve Schapiro ©Taschen

Art Calendar, 15 November 2022

Cologne-based Taschen Publishing will be taking part in Art Cologne from 16 to 20 November 2022. One of the highlights of the book stand will certainly be Steve Schapiro's Collector's Edition. Andy Warhol and Friends, numbered and signed.

Courtesy of Valentino

Fashion, 31 October 2022

Forever Valentino exhibition at M7, Doha, Qatar

The largest exhibition ever dedicated to Maison Valentino has opened at M7, Doha, Qatar's "design district".

Isabelle de Borchgrave © Courtesy of the artist - Photo/Foto: Jean-Pierre GABRIEL

Art Calendar / interview, 8 November 2022

Miradas de Mujeres, Isabelle de Borchgrave X Frida Kahlo. Paper of dreams and freedom. An exclusive interview. Royal Museums of Fine Arts in Brussels. 14 October 2022 to 12 February 2023.

Dieter Nuhr in his atelier in Düsseldorf ©Dieter Nuhr

Art Calendar, 13 November 2022

World traveller & artist Dieter Nuhr's exhibition "Von Fernen umgeben / Entouré de Lointains" is now also on display in Dakar, Senegal. Nuhr now wants to travel through Senegal and later process his experiences artistically in his studio in Düsseldorf.

Art Calendar, 10 November 2022

New: Leon Löwentraut and Josef Hornstein - Artist Grand Cuvée Label for Charity Action. Leon Löwentraut (24), the internationally celebrated art star, and Josef Hornstein (26), innovative Lake Constance winemaker, will present their jointly developed Grand Cuvée at the Hornstein Winery near Lindau on 14 November 2022.

Art / Art Calendar / Environment, 1 November 2022

HA Schult and Christa Steinle - we can influence people's thoughts, but not their actions. HA Schult at Circular Valley in Wuppertal on 18 November 2022. Alethea Magazine has the honour of reproducing an Artist Talk that HA Schult had with the Austrian art historian and then director of the Graz Joanneum Museum, Dr. Christa Steinle on 7 October 2006 at Palais Herberstein.