Valentino's worldwide store concept "The New Maison" new images

Fashion, 25 November 2022 by Claudia Mauer

Valentino shows new images of its global store concept "The New Maison". Valentino does not want to offer its customers soulless luxury, however, but Italian and French artisans are to create an intimate environment with typical Italian hospitality. Luxury shakes and emotionalises.

Valentino The New Maison" ©Agostino Osio_ Alto//Piano - Courtesy of Valentino

Maison Valentino shows more images of its new concept called "The New Maison" ©Agostino Osio_ Alto//Piano - Courtesy of Valentino

Düsseldorf, 24 November 2022: Maison Valentino shows more images of its new concept called "The New Maison" for the redesign of its worldwide stores. Valentino’s Creative Director Pierpaolo Piccioli wanted a shop concept that was authentic and embodied the zeitgeist that the brand has become. Valentino's new concept is meant to represent an evolution of the brand through a more intimate retail dimension. Jeddah, Madrid, Venice and Shanghai opened first before the concept is applied to other international locations such as Paris, New York.

Italian hospitality

Visitors to the boutique are to experience an exclusive ritual and be guided through the space by the shop team, with private appointments conducted in special areas. Human relations are to be the focus, the visitor is to experience the iconic Valentino codes, Italian heritage and above all Italian hospitality. Luxury shakes and emotionalises.

Couture moves into focus

The focus is to be on the artisanal approach that is synonymous with a maison of couture. The interior design shows art deco motifs of the 1930s, an aesthetic of the 1970s and at the same time one recognises Roman details. The colour tones of the textile walls are inspired by haute couture tailor's busts. The façade is made of ceramic tiles and the floors feature geometric motifs in Botticino and Sahara Noir marble. There are also elements of onyx and wood.

Italian artists and craftsmen

Italian and French artisans were also commissioned in this regard. Massimiliano Pipolo, Valentino's Visual Merchandising Director, created the handmade ceramic door handles and Fabio Cinti the decorative brass objects. Alexandre Logé designed the plaster chandeliers and the white objects with branches. As the boutiques are designed like a home, there is also plenty of seating, such as green, red and white Camaleonda velvet sofas, famously by Mario Bellini for B&B Italia, and graphic rugs by Golran.

Maison Valentino, "The essence of luxury is the power of the brand"

Valentino is a luxury brand with very loyal followers that has made the transition from a classic fashion brand to today's era of sneakers, accessories and communication with the media world, see brand ambassador Zendaya. In recent years, also due to the pandemic and the way money has been distributed in the markets, the luxury market has increased, some luxury brands grew between 40 and 50 %, as did Valentino, according to information from its CEO Rachid Mohamed Rachid in an interview with Bloomberg's Francine Lacqua on the occasion of the World Economic Forum in Davos, Switzerland. For him, "The essence of luxury is the power of the brand" luxury brands are moved by strong emotional forces. Since the takeover, Valentino has grown from 300 million to over 1.2 billion. The creation of the new boutiques is another step in this direction.

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A new flagship store on Avenue Montaigne will open in mid-May 2023 and in New York on Madison Avenue is scheduled to open in August 2023.

See more photos of "The New Maison" below.

Valentino The New Maison" ©Agostino Osio_ Alto//Piano - Courtesy of Valentino

Valentino The New Maison" ©Agostino Osio_ Alto//Piano - Courtesy of Valentino

Valentino The New Maison" ©Agostino Osio_ Alto//Piano - Courtesy of Valentino

Valentino The New Maison" ©Agostino Osio_ Alto//Piano - Courtesy of Valentino

Valentino The New Maison" ©Agostino Osio_ Alto//Piano - Courtesy of Valentino

Valentino The New Maison" ©Agostino Osio_ Alto//Piano - Courtesy of Valentino

Fashion, 25 November 2022

Valentino zeigt neue Bilder seines weltweiten Storekonzeptes "The New Maison“. Valentino möchte seinen Kunden aber keinen seelenlosen Luxus bieten, sondern italienische und französische Kunsthandwerker sollen eine intime Umgebung mit typisch italienischer Gastfreundschaft schaffen. Luxus erschüttert und emotionalisiert.

Düsseldorf, 24. November 2022: Maison Valentino zeigt weitere Bilder seines neuen Konzeptes mit dem Titel "The New Maison“ für die Neugestaltung seiner weltweiten Stores. Valentino’s Creative Director Pierpaolo Piccioli wollte ein Ladenkonzept, das authentisch ist und den Zeitgeist verkörpert, zu dem die Marke geworden ist. Valentinos neues Konzept soll eine Weiterentwicklung der Marke durch eine intimere Einzelhandelsdimension darstellen. Jeddah, Madrid, Venedig und Shanghai wurden zuerst eröffnet, bevor das Konzept an anderen internationalen Standorten wie Paris, New York angewandt wird.

Die italienische Gastfreundschaft

Der Besuchende der Boutique soll ein exklusives Ritual erleben und vom Ladenteam durch die Räume geführt werden, wobei private Termine in besonderen Bereichen geführt werden. Die menschlichen Beziehungen sollen in den Mittelpunkt gestellt werden, der Besucher soll die ikonischen Valentino Codes, das italienische Erbe und vor allem die italienische Gastfreundschaft erleben. Luxus erschüttert und emotionalisiert.

Couture rückt in den Fokus

In den Fokus gerückt werden soll der handwerklichen Ansatz, der für ein Maison der Couture steht. Die Inneneinrichtung zeigt Art-Déco-Motive der 1930er Jahre, eine Ästhetik der 1970er Jahre und zugleich erkennt man römische Details. Die Farbtöne der Textilwände sind inspiriert von Haute Couture Schneiderbüsten. Die Fassade ist aus Keramikfliesen und die Böden zeigen geometrische Motive aus Botticino- und Sahara Noir-Marmor. Zudem sind Elemente aus Onyx und Holz zu sehen.

Italienische Künstler und Kunsthandwerker

Diesbezüglich wurden auch italienische und französische Kunsthandwerker beauftragt. Von Massimiliano Pipolo, Valentinos Visual Merchandising Director, stammen die handgefertigten Türgriffe aus Keramik und von Fabio Cinti die dekorativen Objekte aus Messing. Vom Designer Alexandre Logé stammen die Kronleuchter aus Gips und die weißen Objekte mit Ästen. Da die Boutiuquen wie ein Zuhause gestaltet sind, gibt es auch viele Sitzgelegenheiten wie grüne, rote und weisse Camaleonda Samt-Sofas, bekanntermaßen von Mario Bellini für B&B Italia sowie grafische Teppiche von Golran.

Maison Valentino, „The essence of luxury is the power of the brand“

Valentino ist eine Luxusmarke mit sehr loyalen Followern, die die Transition von einer klassischen Mode Marke bis in die heutige Zeit von Sneakers, Accessoires und der Kommunikation mit der Medienwelt geschafft hat, siehe Markenbotschafterin Zendaya. In den letzten Jahren, auch durch die Pandemie, und durch die Weise wie Geld in die Märkte verteilt wurde, ist der Luxusmarkt gestiegen, manche Luxusmarken wuchsen zwischen 40 und 50 %, wie auch Valentino, nach Auskünften ihres CEOs Rachid Mohamed Rachid in einem Interview mit Bloomberg's Francine Lacqua anlässlich des World Economic Forum in Davos, Switzerland. Für ihn, „The essence of luxury is the power of the brand“ sind Luxusmarken von stark emotionalen Kräften bewegt. Seit der Übernahme wuchs Valentino von 300 Millionen auf über 1,2 Milliarden. Die Einrichtung der neuen Boutiquen ist ein weiterer Schritt in diese Richtung.

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